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| 제목 | 2019 한류백서_Hallyu White paper(English) | ||
|---|---|---|---|
| 분류 | 일반 | 등록기관 | 한국국제문화교류진흥원 |
| 게재일 | 2020-10-16 00:00 | 조회 | 575 |
| 첨부파일 | |||
| 비고 |
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[KOFICE] Hallyu White Paper 2019(3).pdf
2019 한류백서_Hallyu White paper(English)
Achievements and Forecast for Hallyu in 2019 by Segment
■ Analysis of Seven Popular Cultural Contents
- 1. Hallyu in Broadcast Programs
A New Wave of Change, for a Leap Forward
― Sungmin Lee
Researcher, Cultural Industries Research Center, Korea Culture and Tourism Institute - 2. Hallyu in Film
100 Years of Korean Cinema: Light and the Shadow
― Mann Kim
Director of International Relations Team, Korean Film Council - 3. Hallyu in Music
The Shadow Behind the Glamour of Global Success
― Gyutag Lee
Professor of Cultural Anthropology (Arts & Science), George Mason University-Korea - 4. Hallyu in Performing Arts
Content-driven, Specific Genre Leads the Charge
― Kyunghee Choi
Director of Research Team, Korean Foundation for International Cultural Exchange - 5. Hallyu in Games/e-sports
Opening Up Possibilities Through Various Attempts, Despite Slowing Growth
― Shinkyu Kang
Research fellow, Media Advertising Research Institute, Korea Broadcast Advertising Corporation - 6. Hallyu in Comics/Webtoons
Content Franchise Strategy, K-Webtoons and its universe
― Mingi Jang
Senior Researcher, Industrial Policy Team, Korea Creative Content Agency - 7. Hallyu in Publication
Korean Literature Joins Hallyu
― Buhan Yoon
Director, Division of Literature Promotion, Literature Translation Institute of Korea
■ Analysis of Four Major Consumer Goods and Service Industries
- 8. Hallyu in Fashion
Hallyu in Fashion Discovers New Opportunities Amidst Crisis
― Sujin Myeong
Fashion Columnist - 9. Hallyu in Food
Hallyu in Food 2.0, A New Leap Towards Diversification and Segmentation
― Bora Kang
Researcher, Institute for Communication Research, Yonsei University - 10. Hallyu in Tourism
We Came to Korea to See BTS
― Juyoung Chung
Head Researcher, Advanced Institute of Convergence Technology - 11. Hallyu in Beauty
Emerging Markets and Brand Personality : Key Factors for the Rebound of K-Beauty
― Sungmin Son
REACH24H KOREA General Manager
