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제목 2019 한류백서_Hallyu White paper(English)
분류 일반 등록기관 한국국제문화교류진흥원
게재일 2020-10-16 00:00 조회 575
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  • PDF [KOFICE] Hallyu White Paper 2019(3).pdf
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2019 한류백서_Hallyu White paper(English)

2019 한류백서_Hallyu White paper(English)

Achievements and Forecast for Hallyu in 2019 by Segment

■ Analysis of Seven Popular Cultural Contents

  1. 1. Hallyu in Broadcast Programs
    A New Wave of Change, for a Leap Forward
    ― Sungmin Lee
    Researcher, Cultural Industries Research Center, Korea Culture and Tourism Institute
  2. 2. Hallyu in Film
    100 Years of Korean Cinema: Light and the Shadow
    ― Mann Kim
    Director of International Relations Team, Korean Film Council
  3. 3. Hallyu in Music
    The Shadow Behind the Glamour of Global Success
    ― Gyutag Lee
    Professor of Cultural Anthropology (Arts & Science), George Mason University-Korea
  4. 4. Hallyu in Performing Arts
    Content-driven, Specific Genre Leads the Charge
    ― Kyunghee Choi
    Director of Research Team, Korean Foundation for International Cultural Exchange
  5. 5. Hallyu in Games/e-sports
    Opening Up Possibilities Through Various Attempts, Despite Slowing Growth
    ― Shinkyu Kang
    Research fellow, Media Advertising Research Institute, Korea Broadcast Advertising Corporation
  6. 6. Hallyu in Comics/Webtoons
    Content Franchise Strategy, K-Webtoons and its universe
    ― Mingi Jang
    Senior Researcher, Industrial Policy Team, Korea Creative Content Agency
  7. 7. Hallyu in Publication
    Korean Literature Joins Hallyu
    ― Buhan Yoon
    Director, Division of Literature Promotion, Literature Translation Institute of Korea

■ Analysis of Four Major Consumer Goods and Service Industries

  1. 8. Hallyu in Fashion
    Hallyu in Fashion Discovers New Opportunities Amidst Crisis
    ― Sujin Myeong
    Fashion Columnist
  2. 9. Hallyu in Food
    Hallyu in Food 2.0, A New Leap Towards Diversification and Segmentation
    ― Bora Kang
    Researcher, Institute for Communication Research, Yonsei University
  3. 10. Hallyu in Tourism
    We Came to Korea to See BTS
    ― Juyoung Chung
    Head Researcher, Advanced Institute of Convergence Technology
  4. 11. Hallyu in Beauty
    Emerging Markets and Brand Personality : Key Factors for the Rebound of K-Beauty
    ― Sungmin Son
    REACH24H KOREA General Manager
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